![]() ![]() It may seem that crises generate nothing but problems for business, however, some companies seem to be capable of utilising the crisis situation to their benefit. The economic crisis is, at present, one of the most important external factors that influence the operation of companies. Today companies are stepping out of their comfort zone much more often than in the past, and need to develop resilience. The firms have to accept that many old assumptions are no longer valid and they need new approaches to business, and new sets of resources and capabilities. Volatility will continue all over the globe and companies need to be equipped to deal with it. Trump, are unlikely to be the last of the global shocks. The evolving business landscape is constantly bringing new challenges and opportunities for corporate players. Today companies are working in a fast-changing world. Keywords: international trade, global shocks, challenges, MNCs, adaptation. The study points to the most important factors of competitiveness and calls the attention to relevant directions to take by the corporations given the rapidly changing feature of the contemporary world economy and international trade. The room for manoeuvre for corporate adaptation is unearthed. We make a general picture of contemporary world economy and international trade with strong focus on the most important patterns of the current globalisation tendencies. E-mail: paper tries to give a comprehensive summary of the multinational corporation strategies in the light of the fast-changing world and the changing patterns of international trade. PhD in Finance, MBA (University of Cambridge), Associate Professor of the Department for Financial Management of the PRUE.Īddress: Plekhanov Russian University of Economics, 36 Stremyanny Lane, Moscow, 117997, Russian Federation. ![]() PhD in Business and Management (University of Debrecen), Assistant Professor of the Department of International Economics and Public Policy Studies of the National University of Public Service.Īddress: National University of Public Service, 2 Ludovika Square, M U L T I N A T I O N A L C O R P O R A T I O N S T R A T E G I E S F O R TH E C H A N G I N G P A T T E R N S O F I N T E R N A T I O N A L T R A D E ![]()
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